With a handful of votes deciding the outcome, why did Measure V fail?

What could Village Farms have done differently to sway undecided voters?

In an election this close, a sudden gust of wind could have changed the outcome.

With a margin of defeat of just 276 votes of the 23,871 cast, I’m sure the Village Farms development team has a few thoughts right about now on what they might have done differently.

When you think about it, if only 139 “No” voters had gone the other way on Measure V, Village Farms would be a reality, not a distant dream.

It could be that the project was too large to convince a majority of Davis voters that it would not have had some negative impacts. Had the proposal stopped at the tree line of the drainage canal as a northern boundary, that might have done the trick.